A broader perspective on the business of sports

Orpheon was founded on the belief that sports organizations, businesses and athletes should have access to the breadth of expertise that serves the most sophisticated families and institutions, shaped around the realities of sports.

Specialist advisers bring depth in their disciplines. Orpheon brings a perspective across the client's whole position: commercial, financial and personal, considered together. Orpheon judges which capabilities each client's objectives require, and draws on leading specialists and existing advisers to put them to work. The aim is for clients to create more value from what they earn, own and build, and to strengthen their position for the future.

The client's objectives determine the advice, the specialists involved and how their capabilities are applied. Orpheon develops the overall plan, advises on decisions and oversees progress as the relationship evolves.

Our open architecture allows us to draw on expertise across the market without being confined to a single provider's offering. We assemble the capabilities each engagement requires, working directly with the client's own team and alongside their existing partners, bringing institutional depth to complex commercial, financial and personal needs.

Orpheon combines experience in professional sports, commercial rights and family office advisory with the expertise of its specialist network. Commercial and data partners bring insight into rights, audiences and revenue opportunities. Family offices and investment specialists bring experience managing complex financial positions for families and institutions. Banking, private capital and legal partners contribute expertise in financing, transactions and structure.

Orpheon was founded by Andrew Turner. Andrew's experience spans IMG, Endeavor and Jordan Park, a multi-family office serving families with complex financial positions, where he developed a sports advisory practice. His work has ranged from rights and growth strategy to building and commercializing sports technology, for organizations including the NFL, the NBA, the UFC, the Premier League and European football, Latin American leagues and college athletics. He began his career in professional rugby, playing for eight years and representing the United States internationally.